Public relations (PR) and media relations are essential tools for any business, yet often misunderstood in marketing.

PR manages the relationship between a business and the public, while media relations focus on the business and media. Both are crucial for brand awareness and reputation.

Benefits include reaching specific demographics organically, cost-effective messaging, credibility, perception change, and community education. While PR support marketing, it requires a long-term strategy for lasting results.

Gundog Media supports PR and media relations by positioning brands, building awareness, educating mainstream and trade media, generating positive coverage, engaging audiences, and highlighting key messages.

Having a robust content plan to deliver as part of your public relations approach is an important component to a successful strategy.